Using the forecast model shown in Exhibit 5, what is your forecast of demand for pizza? (Hint: Review Table B and Exhibit 7) ( PLease explain how to figure this out, am i supposed to figure a formula out? I am not sure how I am supposed to answer this question)

Exhibit 5 Fresh Pasta Purchase Volume Estimate, Year 1 Trial Purchase Intent Definitely would buy % of "Definites" who actually buy "Definite" Purchases Probably would buy % of "Probables" who actually buy "Probable" Purchases 1.4 2.1 1.6 27% 80% 21.6% 49% 30% 14.7% Repeat Purchase Inputs Trial Households (MM) Repeat Purchase Occasions Repeat Transaction Amounts Repeat Rate, by Product Scenario Mediocre Product Average Product Excellent Product 21% 37% 49% Trial Rate (Definite + Probable) 36.3% Marketing Plan Adjustment Gross Rating Points Projected Consumer Awareness All Commodity Volume distribution (ACV) Repeat Volume, by Product Scenario (MM) Mediocre Product Average Product Excellent Product 800 17% 50% 1.0 1.7 2.3 3.0% Marketing Adjusted Trial Rate Trial Rate x Awareness x ACV Target Households (MM) Trial Households (MM) 45.2 1.4 a Target households based on addressable market in metropolitan areas with annual household income over $50K Table B Awareness and Purchase Behavior Estimates Target Households & Awareness Target Households (30% bigger than pasta) Cucina Fresca Pasta Customers Customer Awareness Non-Customer Awareness ACV Distribution Purchase Assumptions Units per purchase (pizza kit + 1.25 toppings) Average spend per purchase (retail) Repeat purchase occasions % Repurchasers (Excellent product) 58.8MM 11% 50% 12% 40% 1.25 $12.38 2.0 49%