Using the framework from Hanlon 2019 Table 10.3 and the Template online, create an outline digital marketing plan. Remember that not all elements of the digital toolbox need to be completed, but you need to have developed relevant evidence-based personas!  Using the 9Ms of resource planning as shown in Hanlon 2019 Figure 10.1 as a framework, start to assess the requirements for your plan. Apply at least "2 secrets" from this week's TedTalk video to your plan.

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Outline Digital Marketing Plan 1 Executive Summary Brief overview of the digital marketing plan including objectives target audience key strategies and expected outcomes 2 Introduction Background info... View the full answer