Using the full spectrum of segmentation variables listed in table 6-1, describe how 5-hour energy segments and targets the market for soft drinks

Figure 6.1 Designing a Customer-Driven Marketing Strategy Select customers to serve Decide on a value proposition Segmentation Divide the total market into smaller segments Differentiation Differentiate the market offering to create superior customer value In concept, munting bois down to two Questions (1) Which customers will we saw and 2) How will we terv tom Of course, the tough part is coming up with good unswers to these Simple-sounding you ficut Questions. The goal is to create more value for the customers we Sthan compito do Create value for targeted customers Targeting Select the segment or segments to enter Positioning Position the market offering in the minds of target customers Figure 6.1 Designing a Customer-Driven Marketing Strategy Select customers to serve Decide on a value proposition Segmentation Divide the total market into smaller segments Differentiation Differentiate the market offering to create superior customer value In concept, munting bois down to two Questions (1) Which customers will we saw and 2) How will we terv tom Of course, the tough part is coming up with good unswers to these Simple-sounding you ficut Questions. The goal is to create more value for the customers we Sthan compito do Create value for targeted customers Targeting Select the segment or segments to enter Positioning Position the market offering in the minds of target customers