1. Read the Case Download Caseand Chapter 8. 2. Based on your reading of the case and chapter 8, answer the following questions. [1] Using the full spectrum of segmentation variables, describe how 5-Hour Energy segments and targets the market for soft drinks. [reference: chapter 8: 8-4: bases for segmenting consumer markets (pp.142-148)] [2] Which market targeting strategy is 5-Hour Energy following? Justify your answer. [chapter 8: 8-5: strategies for selecting target markets (pp.150-152)]. [3] In your opinions, what are the potential challenges 5-Hour Energy faces in the future.