Using the given the information answer the following:

$*$ Where does your company operate today? Why do you say that?

$*$ How does your company create buyer utility? Potential ways are below $($there may be more$)$

$*$ Productivity

$*$ Simplicity

$*$ Convenience

$*$ Risk Reduction

$*$ Fun & Image

$*$ Environmental Friendliness

$*$ Thinking about the company's value proposition $-$ where could a blue ocean be for them? $($BE CREATIVE!$)$

$*$ Can we do this at a competitive cost and price?

$*$ Are there any adoption hurdles that jump out to you? How might you overcome these?

$*$ Now that we have defined our blue ocean, what actions would you recommend to get there?

$*$ From a leadership perspective, how might you encourage people to get engaged?