Question: Using the IDU table below, Nandos should pursue which positioning strategy: Benefit Nandos Subway Grilld McDonalds Importance Flavour 3 2 4 2 4 Price (value)

Using the IDU table below, Nandos should pursue which positioning strategy:

Benefit

Nandos

Subway

Grilld

McDonalds

Importance

Flavour

3

2

4

2

4

Price (value)

3

3

2

4

3

Variety on menu

4

3

3

3

3

Availability

2

3

4

2

2

Brand preference scores (BATT)

Select one:

a.Differentiated

b.User-oriented

c.Central

d.Product-oriented

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