Using the information below regarding Fruity Life write down

i) Introduction: explain the trend of the fruit market in the 21st century

ii) Industry background: Review the industry involved in the chosen data set and provides a brief yet comprehensive overview of that industry sector, including history, current environment and transformations and future scope.

iii) Business model and environment: Identify the business model best suited to the scenario as well as identifying their target audience and value proposition. Using the following analysis methods conduct an analysis of the chosen business.

• SWOT analysis
• Porter 5 forces

FruityLife is a family-owned company specialized in producing and supplying whole fruits and cut fruits. The founders, Joel and Suzy have sought to develop better planting and processing methods to maintain the quality of fruits. Their companys vision is promote the a healthy life style that emphasizes more on healthy eating.

Their products range from imported fruits to locally grown sarawakian fruits that are freshly picked and cut to ensure the best taste and quality.

Since its founding in 2009, FruityLife has earned a loyal base of customers in Sarawak. Besides, they also received a lot of excellent feedbacks from oversea customers. FruityLife has partnered with big stores to carry their products such as Foreverrise, Kiong Da, BEON, and EVERWON.

As the founders, Joel and Suzy are looking for ways to expand their business to increase their profits and overall worth. They realize the importance of an online presence to their business. This is true especially since COVID hit and sales have dropped. They plan to launch a web portal to promote their products to a broader global market. However, they do not have sufficient skills nor personnel in their company to achieve this goal professionally. They want to reach the younger generation and promote heatlhy living through different fruits.

About Us

In 2009, we started FruityLife to offer the highest quality fruits to our consumers. We want to create a brand of locally and international sourced accessible and healthy fruits that would make Sarawakians proud.

We have many certifications and recognitions of the safety and quality of our products. We offer a wide range of fruits with a spectrum of flavour and health benefits. Build your immunity with FruityLife Fruits

All our products are produced and packaged by ourselves at all stages. We currently have four counters in local supermarkets. We also supply our products to more than 50 grocery stores in Kuching.

Mission Statement

The mission of FruityLife is to produce the finest quality of fruits that stand above its competitors. We want to show the healthy life is very achievable and accessible with eating fruits.

Contact Us Head Office Address Telephone Facsimile Email Operating Hour FruityLife, Level 2, Titanium Tower, Lot 3 & 4, Brighton Square, Jalan Song, 93350 Kuching, Sarawak, Malaysia. +6 082 223 556 +6 082 223 559 FruityLife@gmail.com Monday - Friday 8.30 am to 5.30 pm Saturday, Sunday Closed Factory / Visitor Centre Address FruityLife, Lorong 2, Kampung Sadir, Jalan Puncak Borneo, 94200 Kuching, Sarawak, Malaysia. Operating Hour Monday-Sunday 10.00 am to 5.00 pm Four Counters Address Counter 1: Kiong Da, Jalan Simpang Tiga, 93350 Kuching. Counter 2: Foreverrise, Green Height Mall, 39250 Kuching. Counter 3: BEON, Jalan Tun Jugah, 93350 Kuching Counter 4: EVERWON, Jalan Padungan, 93100 Kuching Monday-Sunday 10.00 am to 10.00 pm Operating Hour Current Personnel Age: 41, 35 Age: 40 Joel Than & Suzy Bae Owners and Founders of 'FruityLife Not computer savvy, but can use them if necessary No real Internet experience apart from general surfing Hyun Bin Factory Manager Uses computer frequently Limited knowledge of e-Business Kim Soo Hyun Qualified CPA Age: 35 Uses computer frequently Limited knowledge of e-Business Seo Ji-hye Inventory and Stock Controller TAFE graduate - Business Administration and Accounts Savvy computer user, currently studying e-Business Age: 35 And various casual employees. Contact Us Head Office Address Telephone Facsimile Email Operating Hour FruityLife, Level 2, Titanium Tower, Lot 3 & 4, Brighton Square, Jalan Song, 93350 Kuching, Sarawak, Malaysia. +6 082 223 556 +6 082 223 559 FruityLife@gmail.com Monday - Friday 8.30 am to 5.30 pm Saturday, Sunday Closed Factory / Visitor Centre Address FruityLife, Lorong 2, Kampung Sadir, Jalan Puncak Borneo, 94200 Kuching, Sarawak, Malaysia. Operating Hour Monday-Sunday 10.00 am to 5.00 pm Four Counters Address Counter 1: Kiong Da, Jalan Simpang Tiga, 93350 Kuching. Counter 2: Foreverrise, Green Height Mall, 39250 Kuching. Counter 3: BEON, Jalan Tun Jugah, 93350 Kuching Counter 4: EVERWON, Jalan Padungan, 93100 Kuching Monday-Sunday 10.00 am to 10.00 pm Operating Hour Current Personnel Age: 41, 35 Age: 40 Joel Than & Suzy Bae Owners and Founders of 'FruityLife Not computer savvy, but can use them if necessary No real Internet experience apart from general surfing Hyun Bin Factory Manager Uses computer frequently Limited knowledge of e-Business Kim Soo Hyun Qualified CPA Age: 35 Uses computer frequently Limited knowledge of e-Business Seo Ji-hye Inventory and Stock Controller TAFE graduate - Business Administration and Accounts Savvy computer user, currently studying e-Business Age: 35 And various casual employees