Using the information below regarding Pizza Mania write down

i) Introduction: explain the trend of the pizza market in the 21st century

ii) Industry background: Review the industry involved in the chosen data set and provides a brief yet comprehensive overview of that industry sector, including history, current environment and transformations and future scope.

iii) Business model and environment: Identify the business model best suited to the scenario as well as identifying their target audience and value proposition. Using the following analysis methods conduct an analysis of the chosen business.

• SWOT analysis
• Porter 5 forces

Pizza Mania (PM) is a popular pizzeria chain specializing in making and selling pizza products in Kuching. It was founded by Violetta Piezzo as a small bakery in 2005 at Carpenter Street, one of the oldest streets in Kuching. The bakery was taken over by her son, Joel Piezzo in 2009 and began to expand rapidly in the past five years. In June 2020, the company opened its 4^th store in Saradise, Kuching.

The companys best-selling product in 2020 is Beef Pepperoni Pizza, which is a classical crowd pleasure for all ages. The company is also well-known for their freshly baked breads and exquisite calzones, pies and cookies. However, the company has struggled in recent years, and faces stiff competition from retail bakeries and in-store supermarket bakeries. The COVID pandemic also has caused disruption in Pizza Manias business. Less people are will to leave their homes and stay at home more often.

At the moment, Pizza Mania is expanding their oldest store in Kuching into an trendy and insta-worthy destination for family meals or celebrations. The newly renovated store will offer both dine-in and carry out services. Besides, with the growing popularity of online food delivery services, Joel desires to offer online ordering and home delivery services to customers within city centre of Kuching. Since pizzas are a traditional Italian dish, Joel is looking for ways to raise the popularity of his baked good especially with students such as Swinburne students.

As the owner, Joel has been the main driving force behind the growth and expansion of the company. He realizes the importance of an online presence to his business and plans to launch a web portal to promote their products and services to a broader spectrum of customers. However, he does not have sufficient skills nor personnel in his company to achieve this goal professionally.

About Us

With more than 15 years of experience, Pizza Mania makes pizza products that will satisfy the greatest of cravings. We were the first to create fusion pizzas such as Spicy Curry Pizza that uses special spices and herbs from India. We also have a wide selection of freshly made pies and cookies.

Our company has secured the SQF (Safe Quality Food standard) certification from SGS (General Society of Surveillance) Malaysia to assure our customers that our products are produced, processed, prepared and handled according to the highest standard.

Mission Statement

The mission of Pizza Mania is to produce high quality pizza and baked products with passion and dedication. Every bite is a bite of delicious sweetness and passion.