Using the information given, you are to determine whether this information suggests that Tesla should have relatively (% of assets or % of capital) more or less debt in its financing mix than is the case for the average firm in the industry. Point to specifics that provide support for your recommendation. Industry Life Cycle & Company Growth While the auto industry was very much in the mature stage of the life cycle in 2017, Tesla was closer in character to that of a growth company. Tesla had rapid sales growth from 2014 through 2017, with average sales growth of 55% per year. This growth was somewhat hampered by manufacturing capacity and inefficient production processes. To alleviate this problem, Tesla was in the middle of an even more rapid capital investment phase, building new production plants in China and Europe, and expanding production capacity at its existing plant. Industry Dynamics and Competitive Positioning By the nature of its product, an expensive, discretionary item, the auto industry is highly cyclical. Historically, auto sales and profitability move with the business cycle, with auto firms typically doing well during economic expansions and poorly during recessions. The industry is characterized by high fixed operating costs, and relatively high use of debt by many firms in the industry. While competition is high in the auto industry, all participants try to differentiate their product from that of the competition in order to increase sales and profit margins. This is a characteristic of the industry structure commonly referred to as monopolistic competition (not monopoly). Teslas product is further differentiated from its competition. Unlike its competition, Tesla was in the process of building an entire ecosystem of charging stations, a repair network bringing the mechanic to the owner, and a home delivery system. If EVs were to take hold in a nation built around the combustion engine, then this would give Tesla an initial advantage against competition. In fact, industry analysts and auto engineers estimated at the time that Tesla had a ten year head start on the competition. Information/Signaling By virtue of their stage in the industry life cycle, and the nature of their product, the value of most automotive manufacturers is a function of assets in place, whereas Teslas value was much more a function of its growth opportunities. This makes Teslas value harder to determine than other firms in the industry, and places a greater importance on insider information. To underpin the problem with placing an intrinsic value on Tesla at this time, consider the following price targets: AnalystFinancial Information TESLA 2017 2016 2015 2014 2013 2012 2011 Profitability (%) Operating Margin Net Margin Return on AssetsTeslas Debt Is Spiking Higher Tesla Total Long Term Debt (Quarterly) % Change 18.26K% TT.JUro 12.50K% 7.50K% 2.50K% -250K% 2Net Sales Total All Data 2017 except for Sales Growth Free Cash Flow Dividends Total Debt % Total Capital Cash and ST Invest