Using the information obtained from the market research as shown in the video, Dunkin' develops an IMC strategy and has created commercials for the new bakery sandwiches. The company now wants to make sure that the commercials are effective with its target audience before air time is purchased for the commercials. What should Dunkin' do to test the efficacy of these new commercials? Multiple Choice engage in posttesting of the commercials using employees at the advertising agency engage in pretesting of the commercials using employees at the advertising agency engage in posttesting of the commercials using members of the target audience show the ad to a few Dunkin' Donuts employees to see if they like them Multiple Choice engage in posttesting of the commercials using employees at the advertising agency engage in pretesting of the commercials using employees at the advertising agency engage in posttesting of the commercials using members of the target audience show the ad to a few Dunkin' Donuts employees to see if they like them engage in pretesting of the commercials using members of the target audience Dunkin' Donuts examined industry research suggesting that the growth of bakery sandwich sales was three times higher during lunch hours than during dinner hours. This industry data, collected by someone other than Dunkin', is best described as Multiple Choice creative concept data. tertiary data. primary data. secondary data. Prev 4 G 5 of 5 Next > Suppose Dunkin' held focus groups with consumers about their thoughts on the new product line of bakery sandwiches. The data generated from Dunkin's focus groups is best described as 5 of 5 Multiple Choice S ferences quantitative. qualitative. secondary. tertiary. O quantitative. qualitative. secondary. tertiary. advanced