USING THE INFORMATION ON ORGANIZATIONAL COMMUNICATION, PRESENT YOUR RECOMMENDATIONS BASED ON THE FOLLOWING SCENARIOS:

You are the founding executive team of a start-up athletic shoe company. Your company is still small, but growing. You started out selling at Farmers Markets and Street Fairs. Your shoes are made from high quality, technologically advanced materials while the uppers showcase the works of up and coming, hip artists. Your customers love the performance the shoes provide along with the style/hip factor. Youve branched out into selling them on line. Good news! On the first day the product was available online, you sold 4,000 pairs. Bad News...there is a glitch in your system and a rebate code was automatically inserted into these orders, so your customers are getting your product for free. If those orders are fulfilled, your company will go bankrupt. What is your plan of action to fix the problem while maintaining the good customer relations and reputation you currently enjoy? How do you effectively communicate to these customers without alienating them?