using the instagram link @wayfair are they any UGC (user generate content)

- share three to four examples of UGC (user-generated content) that you identified (URLs)

- identify which posts were generated by users

- the original content creators given credit

-the types of people who contributed to UGC.

- they fit the target audience for this brand?

- level of engagement (e.g. likes, comments, etc.) did the UGC receive compared with other content (posted by Wayfair)

- customers encouraged to share their content with Wayfair

- showing Wayfair products being used by real people benefit the brand's content marketing strategy