Question: Using the JCDecaux case study: Based on your clever advice to part g., (Part G question: JCDecaux's CFO tells you the company wants to make

Using the JCDecaux case study: Based on your clever advice to part g., (Part G question: JCDecaux's CFO tells you the company wants to make an investment in a fast-growing and highly profitable counter-cyclical industry to smooth the firm's cash flows. What advice would you give the CFO about the investment?) the CFO hires you as a consultant to evaluate business development opportunities. The firm is particularly interested in acquiring SUPER, a provider of artificial intelligence that uses big data to optimize outdoor advertising placement. The CFO explains that the project is exciting because SUPER's margins are much higher than JCDecaux's, and artificial intelligence applications are growing very rapidly in the advertising industry. How would you help management evaluate the opportunity?

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