Question: Based on the JCDecaux case study, JCDecauxs CFO tells you the company wants to make an investment in a fast-growing and highly profitable counter-cyclical industry

Based on the JCDecaux case study, JCDecauxs CFO tells you the company wants to make an investment in a fast-growing and highly profitable counter-cyclical industry to smooth the firms cash flows. What advice would you give the CFO about the investment?

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