Question: Using the marketing planning process outlined in the HBR article on strategy formulation, first a company does a 5 C situation analysis, then, after the

Using the marketing planning process outlined in the HBR article on strategy formulation, first a company does a

5

C situation analysis, then, after the company takes the action step of making decisions on product, price, place and promotion strategies, a company must then decide the segments to enter, who to target and how to position the products.

True

False

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