Question: Using the mission statement answer questions below so that women everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, developing

Using the mission statement answer questions below

so that women everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: Makeup is there for you to have fun with.

Comment on its effectiveness in demonstrating the company's commitment to having a customer focus. Could the mission statement have more focus on the customer? How would you recommend it be modified? Is it supported with value statements or other evidence of a customer focus?

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