Using the Online Self Study Certifications table, answer the following question:

At what individual price would the revenue be maximized for the Certification in Online Counseling? Explain/support your answer based on the calculations in question 3.

This is question 3

You have developed a self-study certification system for those who need credit hours for recertification by your states social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sales information.

You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements.

Complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment prices.

Online Self Certifications for Social Work License
		Certification in Online Counseling		Certification as a Group Home Counselor		Bundle
	Customers		TR Counseling		TR Group Home		TR Bundle
Segment 1	1000	$190	a	$70	e	$260	4a
Segment 2	1000	$150	b	$90	f	$240	4b
Segment 3	1000	$95	c	$160	g	$255	4c
Segment 4	1000	$35	d	$195	h	$230	4d

a) b) c) d) e) f) g) h)