Using the predictions made by the model on the Prediction data (this year, active donors) data set,
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Question:
Using the predictions made by the model on the "Prediction data (this year, active donors)" data set, if the Gabriel Hansen Foundation did not change its direct marketing strategy at all, and sent the upcoming solicitation for the March campaign to all its active donors, what would be the expected gross margin (fundraising), direct marketing costs, and net revenue?
Related Book For
Intermediate Accounting
ISBN: 978-0132162302
1st edition
Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella
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