Question: Using the procedures offered in the textbook, estimate the possible market size for the following products manufactures and distributors could sell in the McAllen-Edinburg-Mission metropolitan

Using the procedures offered in the textbook,

Using the procedures offered in the textbook, estimate the possible market size for the following products manufactures and distributors could sell in the McAllen-Edinburg-Mission metropolitan area:

(SHOW WORK)

A. Home-madre food for individuals or homes other than you hosehold.

B.Respirators for Covid-19 patients

C. Bicycles

Consider the market of B-school grads making, and hoping to make, zillions. You have a friend who has served both as an eminently successful and respected CEO and who, sub- sequent to his early retirement, has been serving as a mentor to many others still active in the marketplace. His name is Boone, and he helieves there's a mint to be made by selling such consultative services, especially as they help to promote and launch a young person's professional career, i.e., services of a "Personal Brander."So you are trying to help him de- termine, "What's a mint?"You're going to help him size this market by estimating potential demand. Here's how. A terrific online source of U.S. demographic data is Census.gov, there we can find the numbers or percentages of people (or businesses) in a variety of categories (e.g., by age, by income, by residence, etc.; see Factfinder.census.gov). Figure 45 captures the basic statis- tics; the U.S.census is currently estimated at about 309 mm, and the age brackets that your friend Boone believes to be most relevant (25 to 44 years old). The segment size by age is 26.6% of the population. The census data contain a number of further descriptors, some information might be relevant, some might not be (e-g-, percentages by gender, marital status, home ownership, etc.). Figure 4.5 Market Sizing U.S population = 309,000,000 By age: 25.29:6.8% 30-346.5% 35-39: 6.5% 40-44: 6.8% Sum: 26.6% So, market potential is 309,000,000 people x 26.6% age relevant = 82,194.000 x 18% professionals = 14,794,920 Vegas focus = 580,000 x 26.6% x 18% = 27,770 - 28k potential customers An initial cut on the data is to construc a chain of probabilities: 309 million citizens, 26.6% of whom begin to define the target market. That result is 82,194,000 people, but that number still includes people who don't have the education or likely career trajecto- ries to find a Personal Brander useful and of course, pay for the services). Together you and Boone decide to target the 18% of those age brackets whose employment is classified lat Census.gov) as professional high-end and potential managers and such. So, take the Consider the market of B-school grads making, and hoping to make, zillions. You have a friend who has served both as an eminently successful and respected CEO and who, sub- sequent to his early retirement, has been serving as a mentor to many others still active in the marketplace. His name is Boone, and he helieves there's a mint to be made by selling such consultative services, especially as they help to promote and launch a young person's professional career, i.e., services of a "Personal Brander."So you are trying to help him de- termine, "What's a mint?"You're going to help him size this market by estimating potential demand. Here's how. A terrific online source of U.S. demographic data is Census.gov, there we can find the numbers or percentages of people (or businesses) in a variety of categories (e.g., by age, by income, by residence, etc.; see Factfinder.census.gov). Figure 45 captures the basic statis- tics; the U.S.census is currently estimated at about 309 mm, and the age brackets that your friend Boone believes to be most relevant (25 to 44 years old). The segment size by age is 26.6% of the population. The census data contain a number of further descriptors, some information might be relevant, some might not be (e-g-, percentages by gender, marital status, home ownership, etc.). Figure 4.5 Market Sizing U.S population = 309,000,000 By age: 25.29:6.8% 30-346.5% 35-39: 6.5% 40-44: 6.8% Sum: 26.6% So, market potential is 309,000,000 people x 26.6% age relevant = 82,194.000 x 18% professionals = 14,794,920 Vegas focus = 580,000 x 26.6% x 18% = 27,770 - 28k potential customers An initial cut on the data is to construc a chain of probabilities: 309 million citizens, 26.6% of whom begin to define the target market. That result is 82,194,000 people, but that number still includes people who don't have the education or likely career trajecto- ries to find a Personal Brander useful and of course, pay for the services). Together you and Boone decide to target the 18% of those age brackets whose employment is classified lat Census.gov) as professional high-end and potential managers and such. So, take the

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