Question: Using the same case, please answer the second question ( listed , A ) : Question # 2 : Describe and explain four related tactics
Using the same case, please answer the second question listed :
Question #: Describe and explain four related tactics two for nobjective
Case # Greenwashing
A local college has partnered with a small car dealership in a community. The
college and deciership have collaborated on a social marketing campaign meant to
accomplish two gol's: a change people's transportation patterns while also b
reducing gas emissions within the community. The local car dealership provided
college students with a fleet of trucks that seat up to passengers for three weeks
at no cost The college uses the dealership's logo on all its promotional materials to
encourage students to carpool.
Students have since voiced their anger. They call on the college and its corporate
partner to end their greenwashing practices. A protest is planned at both the college
and the local dealership.
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