Using the Scenario below, write a persuasive LETTER (Not email) about that scenario below.

Be sure to:

1. Format your document like a letter.

2. To use the Indirect Approach (buffer; reasons; then your ask, request, or news)

2. To use the A.I.D.A. Format (Explained on Pages 320-324) (which is a type of the indirect approach: Attention, Interest, Desire, Action/Ask)

3. Use at least 3 good arguments: 2 rational & 1 emotional in your persuasion (Use your strongest argument first)

4. And anticipate & address at least one "objection" to your sales pitch. (This is the "D" of the method) Then give a solution to their objection. You might be thinking

5. Make your request at the end, direct! (state exactly what you want, do not imply it- This should be AFTER all of your arguments!) tell him exactly what action you want him to take! Sign up today, register for this service now

6. And Close with clear instructions on how I can do what you are requesting. Make complying with your request as easy as possible for him to do.

Keep in Mind when writing persuasive messages your goals are to:

1. Change an audiences attitudes
2. Change an audiences beliefs
3. Change an audiences actions
4. They ask the recipient to give something of value or to take substantial action
5. They are Letting the audience know they have choices

Other things to consider:

• Tone should be positive and excited
• Use the You approach. Why this is good for them? WIIFM
• Maintain respect and privacy

Harbor Hills Marine is a full-service boat company. Recently, it began selling jet skis for water- sport recreation. The jet skis are similar to snowmobiles but are made to ride on water. They are dependable and provide the owner with years of fun and excitement. Prepare a sales message that could be sent to residents within the county. Add details to make the letter interesting and realistic