Question: Using the segmentation variables shown in the picture, do segmentation for Bundu Khan Sweets. Be as detailed as possible Segmentation variables for Market Segmentation Variable

Using the segmentation variables shown in the picture, do segmentation for Bundu Khan Sweets. Be as detailed as possible
Segmentation variables for Market Segmentation Variable Example Geographic World region or country Africa, Asia, Europe, North America, China, India... Country region England: East Midlands, Greater London... City or metro size (population) Under 5,000; 5,000-20000; 20,000-50,000... Density Urban, suburban, exurban, rural Climatic zones Northern, Southern, Polar, Temperate, Tropical... Demographic Age (years) Under 6, 6-11, 12-19, 20-34... Gender Male, female Family size 1-2, 3-4, more than 5 Family life cycle Young, single; married, no children; single parents... Income Under 20,000; 20,000-30,000.... Occupation A - Professionals and managers; B -...,C- unemployed... Education Terminal education age 16/18, university graduates... Religion Catholic, Protestant, Jewish, Muslim, Hindu... Race White, Asian, Hispanic, Black, Chinese... Generation Baby-boomer, Generation X, Millennial... Nationality North American, South American, British... Psychographic Social class Underclass, Working Class, Middle Class... Lifestyle Innovators, Thinkers, Believers, Experiencers... Personality Compulsive, outgoing, authoritarian, ambitious... Behavioural Occasions Regular occasion, special occasion, holiday... Benefits sought Quality, service, economy, convenience, speed... User status Non-user, ex-user, potential user, first-time user... User rates Light user, medium user, heavy user... Loyalty status None, medium, strong, absolute... Readiness stage Unaware, aware, informed, interested, intending to buy.. Attitude toward product Enthusiastic, positive, indifferent, negativeStep by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
