Question: Using the Sixth Path Framework,paying specific attention to Path Five: Across Functional / Emotional Appeal. Question From a noncustomer s perspective, with specific focus on

Using the Sixth Path Framework,paying specific attention to Path Five: Across Functional

/

Emotional Appeal.

Question

From a noncustomer

s perspective, with specific focus on customers who prefer traditional dating methods, if you compete on emotional appeal, what elements can you strip out to make it functional?

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