Question: Using the space provided , draw (or describe if drawing isn't possible) a useful perceptual map for a product category that you are familiar with

Using the space provided , draw (or describe if drawing isn't possible) a useful perceptual map for a product category that you are familiar with (e.g., you could choose snack foods, convenience stores, surfboards, vacation destinations, cars, but not candy or "restaurants"). Be sure to also highlight and describe at least one opportunity for a new or repositioned product on your map.

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