Using the Tabasco data set and questionnaire provided, use the proper techniques to answer the following questions:

Who has the most influence on the foods respondents cook and eat?

Which food$($s$)$ do respondents most likely use Tabasco as an ingredient when cooking?

Is there an association between using Tabasco as an ingredient and how often respondents use Tabasco?

Is there a relationship between the ingredients $($brands$,$ types, etc.$)$ used when cooking and the ingredients used as a condiment?

Hypothesize the extent you think respondents like their food pepper hot and test it$?$

Do respondents agree that they use the same brand of spices more when they cook or as condiments?

Is there a difference in using the same types of spices when cooking or as condiments based on age?

Using the analysis of the questions above as a baseline use further analysis of this data set and secondary research to develop an advertising campaign for Tabasco. The campaign must consist of an ad concept with message and imagery, a target market, and the medium you$$d use. Create a report detailing the research you used to develop the ad campaign.

BONUS QUESTION

What are the best predictors that respondents use the same condiments they grew up with between using the same brand of spices, brand of pepper sauce, or type of spices?Please read the following questions$/$statements carefully and respond to them to the best

of your ability. There are no right or wrong answers, and you must answer all of the

questions completely. All responses to the questionnaire will be held in the strictest

confidence. Thank you for your participation.

A$.$ Circle only one answer:

Age: $21-25,26-30,31-45,46-50,$ over $50$

Gender: Male Female

Household Income Range: Under $$30,000,$$$30,000-$$$60,000,$ over $$60,000$

Household Size: $1-2,3-5$ over $5$

B$.$

To what extent do you like your food pepper hot?

On average, how many times a week do you and your family eat together?

Who are the people that have influenced the foods you eat? Circle all that apply.

Other: $($specify$\text{'},$

Considering your answer above, who had the most influence on the foods that

you eat?

Who are the people that have influenced the foods you cook? Circle all that apply.

Other: $($specify$)$

Considering your answer above, who had the most influence on the foods that

you cook?

Do you use Tabasco pepper sauce?