Question: Using the Tabasco data set and questionnaire provided, use the proper techniques to answer the following questions: Who has the most influence on the foods

Using the Tabasco data set and questionnaire provided, use the proper techniques to answer the following questions:
Who has the most influence on the foods respondents cook and eat?
Which food(s) do respondents most likely use Tabasco as an ingredient when cooking?
Is there an association between using Tabasco as an ingredient and how often respondents use Tabasco?
Is there a relationship between the ingredients (brands, types, etc.) used when cooking and the ingredients used as a condiment?
Hypothesize the extent you think respondents like their food pepper hot and test it?
Do respondents agree that they use the same brand of spices more when they cook or as condiments?
Is there a difference in using the same types of spices when cooking or as condiments based on age?
Using the analysis of the questions above as a baseline use further analysis of this data set and secondary research to develop an advertising campaign for Tabasco. The campaign must consist of an ad concept with message and imagery, a target market, and the medium youd use. Create a report detailing the research you used to develop the ad campaign.
BONUS QUESTION
What are the best predictors that respondents use the same condiments they grew up with between using the same brand of spices, brand of pepper sauce, or type of spices?
 Using the Tabasco data set and questionnaire provided, use the proper

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!