Question: using the table, please solve the following While making its financial estimates, your juice company did not consider the impact of every GfK survey question
using the table, please solve the following
- While making its financial estimates, your juice company did not consider the impact of every GfK survey question reported in the table above. For example, your juice company did not consider if each segments satisfaction with the availability of healthy foods and beverages at grocery stores might impact their market share within a given segment. From your perspective, how might your juice company incorporate the rest of the GfK information into their estimates? Which questions do you think may lead to you increasing or decreasing different estimates?
- Think about other important consumer behavior factors that might impact the success of your juice company in a foreign market. What other important information do you think is pertinent for your juice company to know but was not present in the table above? Why?



Primary group Shopping Location: Availability of heatthy foods and beverages
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