Using the VRIO framework, explain whether your answer in (3) is a core competency of Trader Joe's. write a paragraph

My answer in (3) is

Describe one resource or capability of Trader Joe's.

"One capability Trader Joes uses to distinguish themselves from the rest is offering a variety of private-label products that are unique and exciting. They build upon this by offering these specialty products at affordable prices through direct channels with suppliers. Their use of secrecy enables them to protect who their suppliers are from their competitors. It also allows its suppliers to provide Trader Joes with lower-cost versions of products. This allows producers higher profit margins compared to competitors. Trader Joes secrecy is reinforced as they are a privately-held company. Being privately held allows Trader Joes to not disclose financial statements to competitors."