Question: Using the Vungle case, answer questions below (each question is worth 2 points). For analysis, download 'Vungle data.xlsx' on Canvas and import the Excel file

  • Using the Vungle case, answer questions below (each question is worth 2 points).
  • For analysis, download 'Vungle data.xlsx' on Canvas and import the Excel file into Stata.

  1. Summarize the mobile advertising market situation.
  2. What are the parties participated in the in-app mobile ad market? How does the in-app mobile work?
  3. How does Vungle make money? What is the typical measure of the effectiveness of an app-promotion and the success of the serving platform?
  4. How does the new algorithm differ from the existing algorithm?
  5. What are the key questions Vungle would like to know through the experiment?
  6. What are the averages of eRPM for condition A and B?
  7. What are the averages of conversion rates for condition A and B?
  8. Test whether eRPM for condition B is different from A. Report the result.
  9. Test whether conversion rate for condition B is different from A. Report the result.
  10. What would you advise Jaffer regarding the performance of the new data science algorithm?

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