USING THEYEPI PEN CAMPAIGN

Write what you believe would be a brief overview of that campaign. Write $(1)$ goals and $(2)$objectives$,$ target audience, and key messaging.

Based on the ppt or chapter $14,15\mathrm{.}16$ in the text, Outline the pretesting methods you would use for this campaign, considering the following points:

a$.$ Select the pretesting method$($s$)$ that would be most appropriate for your campaign and explain why you chose these methods.

b$.$ Describe the specific steps you would take to conduct each pretesting method, including the process of recruiting participants, developing questionnaires or evaluation forms, and obtaining feedback.

Discuss the potential challenges you might encounter during the pretesting phase and propose gtratariac to ordiraco thaon ohqullenges.

Properties of various discussions

Develop a hypothetical pretesting evaluation form or questionnaire with $5$ questions that incorporate key metrics for assessing the effectiveness of the campaign. Include questions that assess message comprehension, audience engagement, and overall campaign impact.

Conclude by summarizing the key takeaways from this exercise and discussing the significance of pretesting in ensuring the effectiveness and impact of a social marketing campaign.