Using what we've learned about researching through databases, search any of the marketing databases for a recent (past 6 months) Canadian marketing insight that surprises/interests you. (For instance, according to Mintel's September 2020 study on Credit Card usage in Canada, "Most consumers prefer using a physical card; only 20% would rather use a mobile wallet (eg Apple or Google Pay)"). Quote that insight here, tell me what database and study you got it from (like my example above). Explain why you find that insight surprising or interesting