Using what we've learned about researching through databases, search any of the marketing databases covered during the lecture for a recent (past 6 months) Canadian marketing insight that surprises/interests you. For instance, according to Mintel's September 2020 study on Credit Card usage in Canada, "Most consumers prefer using a physical card; only 20% would rather use a mobile wallet (eg Apple or Google Pay)". Quote that insight here, be sure to indicate what database and study you got it from (like the example above). Assume you are a Marketing Manager of a business in the industry your marketing insight relates to, i) explain why you find that insight surprising or interesting and ii) discuss the so what: how might this be an opportunity or pose a problem for businesses in the industry.