Question: Using XLMD _ Customer.xls , create a pivot table that illustrates the relationship between TOTAL PURCHASES and ANNUAL INCOME. What trends do you see in
Using XLMDCustomer.xls create a pivot table that illustrates the relationship between TOTAL PURCHASES and ANNUAL INCOME. What trends do you see in the information? Suppose your task is to concentrate marketing efforts and resources. On which annual income level would you concentrate? Why? If you were a marketing manager, what additional information would be helpful as you make your decision? Where would you be able to obtain such information?
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