Question: Using your course texts and the most recent Census, Pew Hispanic Center, American Fact Finder Consumer Expenditure Survey and other relevant data available, create a

Using your course texts and the most recent
Using your course texts and the most recent Census, Pew Hispanic Center, American Fact Finder Consumer Expenditure Survey and other relevant data available, create a powerpoint presentation about Hispanics consumers and discuss marketing strategies toward this subculture group. Make an effort to locate the most up-to-date stats. Organize your presentation in the following 1. Who and where they are-demographics (current population, age distribution etc) & geographics of the group 2. What cements this group's identity beliefs, habits, cultural values, reference groups, behaviors; 3. Marketing and media habits, options, preferences, attitudes and responses of the group 4. Specialized media for reaching Hispanics 5. Significant community groups with which to build cultural relationships 6 Your marketing and communication recommendations to organizations interested in building relationships with members of the Hispanic group

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!