Question: Using your knowledge of value based pricing, what price would you recommend phillsbury cookie be priced at in Canada? Disregard exchange rates? ( from phillsbury

Using your knowledge of value based pricing, what price would you recommend phillsbury cookie be priced at in Canada? Disregard exchange rates? ( from phillsbury cookie challenge case)

What would you recommend as the major selling idea for the campaign in phillsbury cookie dough company? Briefly explain your choice

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