Question: using your own words, Critically explain Lutz cognitive learning process with an example (14marks) references: a) Product/Message Thoughts b) Source-Oriented Thoughts c) Ad Execution Thoughts

using your own words, Critically explain Lutz cognitive learning process with an example (14marks)

references:

a) Product/Message Thoughts

b) Source-Oriented Thoughts

c) Ad Execution Thoughts

d) Brand attitude

e) Attitude toward the ad (Aad)

f) Purchase intention

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