Question: Using your research and information from Assignment 1 and Checkers website, motivate why Checkers distribution channel for its traditional consumer segment uses a product push

Using your research and information from Assignment 1 and Checkers website, motivate why Checkers distribution channel for its traditional consumer segment uses a product push technique (10 marks) but the 60Sixty brand used a demand pull technique (10 marks). In your answer, briefly outline each technique and the associated risks. (20) 10 marks for discussion on push technique 10 marks for discussion on demand pull technique

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