Using your smartphone, computer, laptop, Internet, to think of at least five products which have failed over the past 50 years (Examples: New Coke, Rely tampons). 1) To what would you attribute the failure of these products? 2) Why do some products seem to have an expansive lifespan while others fail miserably? 3) How do companies work to build a product and protect their brand? What are some of the tools you can use to build a better product or product line (Example – packaging). 4) Give at least five (5) examples of products which have had an extensive history and explain why those have survived.

Answer rating: 100% (QA)

1 1957 Ford Edsel Bill Gates cites the Edsel flop as his favorite case study Even the name Edsel is synonymous with marketing failure Ford invested 400 million into the car which it introduced in 1957 ... View the full answer