? ??????ute ?? Case Study (30%) ALLERCA creates truly unique products- scientifically proven hypoallergenic cats the world's first Genetically engineered, the CA GD cat weight 10-15 pounds and is fully mature at ages 3. According to ALLERCA, the cats have long life and possess you sweet and affectionate dispositions. For a price of about $3,000, a receive a 12-week-old kitten, complete with all shots and vaccinations, and embedded microchip identifier implant, and a one-year guarantee. Customers purchase kittens over the Internet and must pay approximately $1,000 for processing and transportation. The high shipping cost occurs because commercial air shipping is stressful to the animal; therefore, the kitten travels in a specialized private jet courier. According to ALLERCA, the current wait time for the ALLERCA GD kitten is approximately two years. Potential buyers may reduce their wait times to just a few months by paying $2,000 for one of the few kittens in the Premium Placement Program Remark: Hypoallergenic is used to describe items that cause or are claimed to cause fewer allergic reactions 1. What new-product pricing strategy is ALLERCA GD using for its scientifically proven hypoallergenic cats? (596) 2. What might be the main objectives of advertising for ALLERCA? (10%)