Utilizing communication networks, exploiting common motivations and behavior, and providing for the ability to pass something along electronically is:

Select one:

a.

Unethical marketing behavior

b.

Target market manipulation

c.

Viral marketing

d.

An electronic marketing strategy.

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Question 37

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The ________ describes how the company is positioned within its industry's value chain, and how it organizes its relations with its suppliers, clients, and partners in order to generate profits.

Select one:

a.

Strategic plan

b.

Feasibility analysis

c.

Business model

d.

Formal business plan

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Question 38

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According to an outside article and to the instructor's lecture, what is the recommended order for the steps one must take in setting a price for a product?

Select one:

a.

Determine your fixed costs (per product), add in your variable costs for the product, add in the profit margin

b.

Add up the variable costs for that product, add in the fixed cost (per product), add in the profit margin.

c.

Add up the variable costs for that product, determine your profit margin and apply it to the variable cost, add in the fixed cost (per product)

d.

Determine your desired profit margin, add it to the total of the fixed and variable costs for that product.

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Question 39

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True or false: The opportunity to be creative is often reserved for a select few within an organization.

Select one:

a.

True

b.

False

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Question 40

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Which of the following is a true statement?

Select one:

a.

A small business is one with less than 1,000 employees and less than $5 million in annual revenue.

b.

Since 1995, small businesses have generated almost two-thirds of new jobs in the U.S.

c.

Few managers today will lead or manage a small business.

d.

Most small business owners rely on intuition to help them succeed.