Utilizing the information from our course on writing negative and persuasive messages, write two messages. Message 1: Persuasive should be suitable for an internal blog post. Message 2: Negative should be written as an email.

• Message 1: Persuasive
  • In the first message announce the LinkedIn initiative that will begin immediately and convince sales and customer service representatives this is a good idea for them and the company. In this scenario, the deadline for all employees to have an active LinkedIn page will be August 28th. Be sure to provide simple directions to the LinkedIn website. You can encourage the employees to work together in small teams to help each other get started. You can also offer incentives for employees who reach the All Star profile strength level and any other creative strategies to get this initiative off to a good start. Incorporate relevant information from the scenario above and employ the best tactics for writing persuasive messages. Include a title for your blog post and keep the message brief, yet thorough (about 450-500 words).
• Message 2: Negative
  • For this message, assume time has passed since your first message and it is now August 30^th. Write a personal yet professional e-mail to long-time customer service employee Jeff, present potential consequences of not supporting the LinkedIn initiative, and set up a time to speak with him further. Jeff, who has openly expressed disapproval of the LinkedIn initiative, has missed the August 28^th deadline for having an active LinkedIn page. He has always worked well with customers and is liked by coworkers, but has average performance reviews due to his reluctance to adapt to new workplace technology and policies. He is frequently quoted as saying, If it aint broke, dont fix it. He has influence over other customer service representatives as they sometimes look to him for advice given his long tenure with the company but his advice is sometimes contrary to official company policy and how you would advise representatives.
  • You want Jeff to support you and the initiative but need to send a firm message that setting up a profile is now a requirement for all customer service representatives. You are to decide on the consequences of continued non-compliance and present them to Jeff in the email. You will also need to speak with Jeff in person further to discuss the situation and answer any questions. Include an appropriate subject line for your email and employ the best tactics for writing negative messages. Include a subject line for your email and keep the message brief (300-400 words).