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2) How strong are the competitive forces confronting lululemon in the marketplace? Do a complete five-forces model of competition analysis to support your answer-make sure to build the entire picture of competition by identifying and describing each of the five forces (including an assessment of how strong each force is) along with an overall assessment of the collective strength of the five forces. 3) Identify and briefly describe the Key Success Factors for this industry. 4) Appraise lululemon's resource strengths and weaknesses and its external opportunities and threats (SWOT). This assessment must include some financial aspects for full marks. Point form answers are acceptable. 5) Looking back at your SWOT, what would you identify as lululemon's main competitive advantage in the marketplace? Apply a VRIN test to this resource or capability. 6) Which of the five generic competitive strategies discussed in Chapter 5 most closely fits the competitive approach that lululemon is taking? 7) What strategic issues and problems must be addressed by management (e.g., what is lululemon's worry list)? Iululemon athletica's Strategy in 2020: Is the Recent Growth in Retail Stores, Revenues, and Profitability Sustainable? Arthur A. Thompson The University of Alabama Randall. D. Harris Texas ARM University Corpus Cluristi In May 2020. shareholders of lululemon athletica-a designer and retailer of high-tech athletic apparel sold under the lululemon athletica and iviva athletica brand names-were highly pleased with the remarkable turnaround in the company's performance since January 2016 . Calvin McDonald, who became the company's CEO in August 2018, had proven highly adept in continuing to grow the company and boost its profitability somewhat fistertan 2016. Iululemon's revenues had almost doubled and net profits were up 243 pereent. The number of company operated stores had increased from 368 stores in 9 countries in February 2016 to 491 stores in 17 countries as of February 2020, and the company's stock nrice had risen from $60.75 in carly February 2016 to an alltime hish of $343.74 in carlv Aueust 2020. Averaec annual sales at