Question: V. Case study: Please state your analysis and answer the following two questions. Marriott International is an American multinational company that operates, franchises, and licenses

V. Case study: Please state your analysis and answer the following two questions. Marriott International is an American multinational company that operates, franchises, and licenses lodging hotel properties. Marriot t has launched several hotel brands all over the world, including Marriott Courtyard, Marriott Fairfield, Marriott Residence, Marriott T ownePlace, Marriott SpringHill etc. (as shown in the figure). 1. What brand architecture strategy does Marriott use? Why? (6 Points) Marriott

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