V. Create an experience strategy encompassing selected zones 1. How can we develop social media activities that support and/or extend our existing promotional strategies? 2. What message do we want to share using social media? 3. How can we encourage engagement with the brand in social spaces? 4. How can we encourage those who engage with the brand socially to act as opinion leaders and share the experience with others? 5. In what ways can we align the zones used as well as other promotional tools to support each other? Can we incorporate social reminders in advertising messages, in store displays, and other venues