V. DELIVERABLES & PROJECT MANAGEMENT Deliverable (1) - Word Limit (1500 words) Weightings: 4% Project & Research Plan This assessment task requires you to inform your professor of your research plan: Introduction - a statement about the two products; one is a low involvement product (e.g. toothpaste, ice cream, shampoo) of your choice and another is a high involvement product (e.g. watch, mobile Phone, sunglasses). You must justify why you consider that this product is low involvement or high involvement product for you. Project tasks and Timelines - Describe how you are going to carry out your project and provide a brief timeline of your plan. Secondary data - Describe your potential sources of secondary data (e.g. internet search, textbook or/and articles). Then you need to do some research in relation to consumer behaviour, low and high involvement purchase process, buying roles, decision making and segmentation. You need to summarize your findings! Print the resources and attach them as appendices. V. DELIVERABLES & PROJECT MANAGEMENT Deliverable (1) - Word Limit (1500 words) Weightings: 4% Project & Research Plan This assessment task requires you to inform your professor of your research plan: Introduction - a statement about the two products; one is a low involvement product (e.g. toothpaste, ice cream, shampoo) of your choice and another is a high involvement product (e.g. watch, mobile Phone, sunglasses). You must justify why you consider that this product is low involvement or high involvement product for you. Project tasks and Timelines - Describe how you are going to carry out your project and provide a brief timeline of your plan. Secondary data - Describe your potential sources of secondary data (e.g. internet search, textbook or/and articles). Then you need to do some research in relation to consumer behaviour, low and high involvement purchase process, buying roles, decision making and segmentation. You need to summarize your findings! Print the resources and attach them as appendices