Valmont Company developed a new industrial piece of equipment called the XP-200. The company is considering...

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Valmont Company developed a new industrial piece of equipment called the XP-200. The company is considering two methods of establishing a selling price for the XP-200-absorption cost-plus pricing and value-based pricing. Valmont's cost accounting system reports an absorption unit product cost for XP-200 of $9,400. Its markup percentage on absorption cost is 85%. The company's marketing managers have expressed concerns about the use of absorption cost-plus pricing because it seems to overlook the fact that the XP-200 offers superior performance relative to the comparable piece of equipment sold by Valmont's primary competitor. More specifically, the XP-200 can be used for 19,000 hours before replacement. It only requires $2,000 of preventive maintenance during its useful life and it consumes $170 of electricity per 950 hours used. These figures compare favorably to the competing plece of equipment that sells for $19,000, needs to be replaced after 9,500 hours of use, requires $4,000 of preventive maintenance during its useful life, and consumes $200 of electricity per 950 hours used. Required: 1. If Valmont uses absorption cost-plus pricing, what price will it establish for the XP-200? 2. What is XP 200's economic value to the customer (EVC) over its 19,000-hour life? 3. If Valmont uses value-based pricing, what range of possible prices should it consider when setting a price for the XP-200? 1. Selling price per unit 2. EVC $ 17,390 Range of possible prices S Value-based price S VI < Required 1 and 2 Required 3 Valmont Company developed a new industrial piece of equipment called the XP-200. The company is considering two methods of establishing a selling price for the XP-200-absorption cost-plus pricing and value-based pricing. Valmont's cost accounting system reports an absorption unit product cost for XP-200 of $9,400. Its markup percentage on absorption cost is 85%. The company's marketing managers have expressed concerns about the use of absorption cost-plus pricing because it seems to overlook the fact that the XP-200 offers superior performance relative to the comparable piece of equipment sold by Valmont's primary competitor. More specifically, the XP-200 can be used for 19,000 hours before replacement. It only requires $2,000 of preventive maintenance during its useful life and it consumes $170 of electricity per 950 hours used. These figures compare favorably to the competing plece of equipment that sells for $19,000, needs to be replaced after 9,500 hours of use, requires $4,000 of preventive maintenance during its useful life, and consumes $200 of electricity per 950 hours used. Required: 1. If Valmont uses absorption cost-plus pricing, what price will it establish for the XP-200? 2. What is XP 200's economic value to the customer (EVC) over its 19,000-hour life? 3. If Valmont uses value-based pricing, what range of possible prices should it consider when setting a price for the XP-200? 1. Selling price per unit 2. EVC $ 17,390 Range of possible prices S Value-based price S VI < Required 1 and 2 Required 3