Question: VALS ( Values , Attitudes, and Lifestyles ) Segmentation is an example of segmenting customers or prospects by VALS ( Values , Attitudes, and Lifestyles

VALS (Values, Attitudes, and Lifestyles) Segmentation is an example of segmenting customers or prospects by
VALS (Values, Attitudes, and Lifestyles) Segmentation is an example of segmenting customers or prospects by
Purchasing situation
Use of product or service
Psychographics
Demographics

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