VALS Survey.docx $(14\mathrm{.}122$ KB$)$The U$.$S$.$ VALS Survey $($attached Word Document$)$Instructions: The U$.$S$.$ VALS Survey is a tool that segments consumers based on their Values, Attitudes, and Lifestyles $($VALS$).$ This segmentation allows us to gain insights into how our intrinsic beliefs and lifestyles might influence our behavior as consumers. Task:Begin by taking the attached U$.$S$.$ VALS Survey. Remember, the simplified survey is designed to gauge your values and lifestyle choices you will not be asked to provide personal or sensitive information. Then:$4.$ Reflect on your VALS category result. In this assignment and answer the following questions:What VALS category were you placed into?How do you feel about being categorized this way? Do you agree or disagree with the attributes and descriptions of this category? Why?Can you think of any real$-$life examples or scenarios where you've demonstrated behaviors or preferences aligned with your VALS category?Are there areas where you feel the category doesn't represent you accurately? Explain$\mathrm{.}5.$ Conclude your assignment entry with any personal insights or realizations that arose from taking the survey and how you think this understanding might influence your perspective as a consumer moving forward.This exercise is not only a means to introspectively evaluate your consumer behaviors but also to understand the broader spectrum of consumer segmentation and how it plays a crucial role in marketing and strategic communications.