Value activities can best be defined as: 8 Multiple Choice 8 00:43:11 Activities that firms in the industry must perform to consider ways of marketing a product. Activities that firms in the industry must perform in the process of closing down a product line, including customer service. Activities that firms in the industry must perform in the process of producing the product or providing the service Activities that firms in the industry must perform to improve a product Activities that firms in the industry must perform in the process of considering new products, including customer service