Value and satisfaction relate to one another to some degree, but value is the heart of consumer
Fantastic news! We've Found the answer you've been seeking!
Question:
"Value and satisfaction relate to one another to some degree, but value is the heart of consumer behavior, and is what consumers seek from consumption experience." Explain the difference between value and satisfaction and using examples explain how a company that scores lower in customer satisfaction may achieve greater top line growth and success than a competitor with a higher customer satisfaction rating.
Related Book For
Business
ISBN: 978-0133354263
8th Canadian Edition
Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos
Posted Date: